Role: Marketing
Company Name: Oriental Rubber
Location: Viman Nagar, Pune
Key Responsibilities:
Market Research: Conduct research to understand your target audience, their needs, preferences, and behaviors, as well as the competitive landscape.

Customer Segmentation: Divide your audience into distinct segments based on demographics, psychographics, or other factors to tailor your marketing strategies.

Product Positioning: Determine how your product or service should be perceived in the market and create a unique value proposition.

Marketing Strategy: Develop a comprehensive marketing plan that outlines your goals, target audience, channels, and tactics.

Advertising and Promotion: Create and execute advertising campaigns, which may include online ads, print media, TV, radio, social media, and more.

Content Creation: Develop engaging and informative content, such as blog posts, videos, and social media updates, to attract and retain customers.

Branding: Manage and enhance the brand's identity, including its logo, visual elements, and messaging, to create a consistent and compelling brand image.

Public Relations: Build and maintain positive relationships with the media, influencers, and the public to generate favorable coverage and manage the brand's reputation.

Sales Support: Provide sales teams with the necessary tools, materials, and leads to help them convert prospects into customers.

Performance Analysis: Continuously monitor and analyze the effectiveness of marketing efforts through metrics such as ROI, customer acquisition cost, and conversion rates, and make data-driven adjustments.
Requirements:
MBA in Marketing+ BTech
Good Communication
Experience: Freshers
Salary: As per market standards
Please send your resume to join@orientalrubber.com