Role: Marketing (PRO- Business Development)
Company Name: Allen Career Institute Pvt. Ltd., Lucknow
Location: Lucknow
Job Type: Full-Time
Eligibility: Graduate, Post Graduate from reputed University
Excellent Communication Skills
Walk-in drive for non-academic positions
Experience: 2+ Years (Freshers can also apply)
Key responsibilities:
Market Research: Conduct thorough market research to understand customer needs, preferences, and emerging trends. This information informs product development and marketing strategies.

Customer Segmentation: Segment the target audience into distinct groups based on demographics, psychographics, and behaviors to create tailored marketing campaigns.

Strategic Planning: Develop marketing strategies and plans that align with the company's overall business goals and objectives.

Branding: Establish and maintain a strong and consistent brand identity that resonates with the target audience and sets the company apart from competitors.

Product Positioning: Define and communicate the unique value propositions of products or services to highlight how they address customer pain points.

Content Creation: Develop high-quality content, including blog posts, videos, social media updates, and more, to engage and educate the target audience.

Digital Marketing: Utilize digital channels such as SEO, social media, email marketing, and online advertising to reach a wider audience and generate leads.

Lead Generation: Implement lead generation strategies to capture potential customer information and nurture these leads into sales opportunities.

Analytics and KPI Tracking: Continuously monitor and analyze marketing performance using key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make data-driven decisions.

Customer Relationship Management (CRM): Use CRM tools to manage customer relationships and ensure a positive customer experience, which can lead to repeat business and referrals.
E-mail: Interested candidates can send their resumes to hr.lucknow@allen.in
Contact: 9773346434