Description

Role: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐋𝐞𝐚𝐝 - 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Company name: Appenventiv
Location: India
Key Responsibilities:
Content Strategy: Develop and execute a content strategy aligned with marketing goals, target audience, and brand identity.

Content Planning: Plan, schedule, and manage the creation and distribution of various types of content, including blog posts, articles, videos, infographics, and social media updates.

Content Creation: Produce high-quality, engaging, and relevant content, either personally or by collaborating with content creators, writers, designers, and videographers.

Keyword Research: Perform keyword research to optimize content for search engines and improve its discoverability.

Audience Segmentation: Understand the target audience and create content that resonates with different segments, tailoring messaging and style accordingly.

Content Promotion: Develop and execute content promotion strategies, including social media promotion, email marketing, and outreach to influencers or other websites.

Analytics and Metrics: Monitor content performance by using tools like Google Analytics and marketing automation software, and make data-driven decisions to improve content strategies.

SEO Optimization: Ensure content is optimized for search engines, including on-page SEO elements, meta descriptions, and schema markup.

Content Governance: Establish content guidelines and governance policies to maintain consistency in style, voice, and brand messaging.

Team Management: Lead and manage content teams, freelancers, and contributors, coordinating their efforts and ensuring deadlines are met.
Experience: 5+ Years
Email: To apply MAIL your CVs to career@appinventiv.com.

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